Tag Archives: structure


How to Structure a PPC Campaign in the Age of Automation Now that automation in paid search is much more prevalent, here are five new considerations for an optimized PPC campaign structure. �� How to Structure Your Performance Max Feed Only Campaign | PPC Talks If you’re one of the marketers who scaled with Smart Shopping but aren’t seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you’ve been looking for. And the best Google Ads strategists are here to reveal their secret strategies on how to structure Performance Max Feed Only campaigns. Performance Max Feed Only campaign is just what it sounds like; it’s a Performance Max campaign with your product feeds alone, without assets and creatives. With this build-out, the campaign’s targeting is modified to function like Smart Shopping. Watch Efe, Onkar, and Usama as they discuss:– Factors…

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