How to Get Your SEO Keyword Strategy Right: Basic & Advanced Tips

How to Get Your SEO Keyword Strategy Right: Basic & Advanced Tips

How to Get Your SEO Keyword Strategy Right: Basic & Advanced Tips

A modern SEO keyword strategy must focus on intent and how valuable they are to your business. Here are four tips to help you with your keyword strategy.

Free Keyword Research and Analysis Tools for SEO | The Ultimate Guide

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Welcome to our ultimate guide on free keyword research and analysis tools for SEO! In this video, we’ll explore the best free tools available online for keyword research and analysis.

If you’re a content creator, blogger, or online marketer, you know how important it is to target the right keywords to improve your search engine rankings. But keyword research can be a tedious and time-consuming process, especially if you’re just starting out. That’s where free keyword research and analysis tools come in handy.

In this video, we’ll show you step-by-step how to use the best free tools available online for keyword research and analysis. We’ll cover everything from finding the right keywords, to analyzing your competition, to creating content that will rank on the first page of Google.

SEO Keyword Research Tutorial 2023: How to Find the Best Keywords for Your Website

In this video, we will show you how to do SEO keyword research using Google Keyword Planner. Keyword research is a vital aspect of SEO, and it can help you rank higher in search engines and drive more traffic to your website.

First, we’ll explain the difference between short-tail and long-tail keywords. Short-tail keywords are generally one or two words long and have a high search volume. Long-tail keywords are longer phrases and are more specific. While they have lower search volumes, they can be easier to rank for and are more likely to drive targeted traffic to your website.

Next, we’ll walk you through the process of using Google Keyword Planner. We’ll show you how to input your initial keyword ideas, how to analyze the search volume, and how to find related keywords that you may not have thought of.

It’s important to understand search intent when doing keyword research. You want to make sure that the keywords you target match the intent of the user. Are they looking to learn something, buy something, or find information? Understanding the intent will help you create content that matches what the user is searching for.

Finally, we’ll explain the importance of analyzing the SERPs (search engine results pages) for the keywords you’re targeting. By looking at the top-ranking pages, you can get an idea of what type of content is already ranking for those keywords. This will help you create content that is similar but better than what’s already out there.

Overall, keyword research is an essential part of SEO, and using tools like Google Keyword Planner can help you find the right keywords to target. By understanding short-tail and long-tail keywords, search intent, and analyzing the SERPs, you can create content that ranks higher in search engines and drives more traffic to your website.

An Easy Way to Rank For Competitive Keywords (Without Being a Professional SEO)

Today, I’m going to share with you an easy way to rank for competitive keywords.


So anytime you type in a keyword, especially one that’s competitive, you’ll typically see terms or webpages that rank at the top that say either what is, or how is, here’s an example.

I typed in the keyword Voice over IP. And Voice over IP occurring at Ubersuggest is getting searched roughly 40,000 times a month in the United States, cost per click is roughly $34. Good keyword, right?

But, when you look at who’s ranking, look at this, V-O-I-P, VoIP, right?

First one, what is Voice over IP or what is VoIP? Second one,, Voice over Internet Protocol. Next one, Wikipedia, Voice over IP, Nextiva, what is VoIP? AT &T business, what is VoIP?, “PC Magazine”, best VoIP providers, top VoIP providers, what is VoIP? If you notice, there’s a lot of VoIP related terms.

Now I can type in a term like SEO as well. And you’ll notice something similar. Beginner’s guide to SEO for Moz. Number two from Moz is what is SEO? Google Search Engine Optimization Starter Guide search engine land, what does SEO mean? Search and optimization made simple, but my URL also has what is SEO if you notice here. Wikipedia Search Engine Optimization, WordStream beginner’s guides search and watch basics.

Let’s go to page two. Let’s see, comprehensive guide, learn Ahrefs. What is, Alexa, what is SEO MailChimp, what is SEO? As you can see, there’s a lot of what is type of articles for a lot of the competitive head terms out there.

So if you want to rank for them, you should consider creating what is, or how to related articles. Example of this is, how auto insurance work, or how insurance works, anything like that. So let’s type in something like insurance. I haven’t seen what’s at the top. Well, let’s see. Farmer’s insurance quotes, Progressive, Insurance Wikipedia, insurance, types of insurance offered.

Okay, so it doesn’t work for every single thing out there, but it works for a lot of the terms out there. And what’s happening is Google likes ranking informational sites because people are typing in informational related key words. And they’re very popular, and you can see it right here, right? 40,000 searches.

Now, what I want to show you is, when you rate these what is type of articles, you’re probably wondering how do I get people to convert?

Here’s a prime example. This is Nextiva. Nextiva provides Voice over IP services. Funny enough at my company, we use them. So, what is Voice over IP and how does it work, right? So they have this article, it breaks it all down. It’s super detailed and thorough. Look at like the graphics. Cable modem to router to switch to computers. This is and example of a good article, trusted VoIP providers. Look at this map. Now it looks great.

How does voice work? They even have a video in there which is great. They created a custom video, pros and cons, love it as well. And even they have the texts as well, right? So pros and cons. They have this Voice over IP versus landline, what’s best. But then they also have the benefits and the downsides all listed out in bullet points as well. Is it easy? How much does it cost? You know, nice graphics.

So the point I’m trying to make is, one, this is a great example of article to copy if you’re trying to rank for any head term that’s super competitive. You can create that what is type of article.

Two, if you want to convert, you need to have the call to action. So they have a call to action in the header that floats, they have images within the article that you can click through, right? Try the number one Voice over IP phone system today. I can click on it, and it takes me to another landing page, where I can try it. And on top of that, you can also link to products within your article, or lead pages, or pages where you’re selling stuff, like they’re doing here.

And then, boom, it’ll be a landing page that I can go and sign up on. So, that’s what I want you to take from this.

If you want to rank for competitive terms, consider writing what is, or how something works. And you can see for a lot of the competitive terms out there I challenge you to search from, you’ll notice that a lot of what is, or how something works is ranked at the top. That’s it.

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Keyword Research Strategy: How to Do Keyword Research, Tips, Tools & Examples

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