Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’

Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’

Google Ads' Universal App Campaigns Are Now Just 'App Campaigns'

Google is rebranding Universal App Campaigns, which are now known simply as "App campaigns."

Universal App Campaigns – Becoming a Google Ads Course

Tell me one thing that you don’t have an app for today. It almost seems like websites have become extinct and everything can be easily executed through apps. How do you promote those apps? One way is through running Google Universal Campaign Ads. Let me show you how.

As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? Universal App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimised to help your users find you.

Google Ads Tutorials: How do App campaigns work?

Learn the key features and tools App campaigns have in order to enable your app to succeed.

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Google Ads Universal App Campaigns in 2022

Universal App Campaigns are a great way to promote your Mobile App on Google Play Store or the iOS store. In this video, I go through how to create a mobile app campaign on Google Ads.

Simply give some text, a starting bid and budget, as well as the languages and regions for your advertising, to get started. Google also strongly advises you to include at least one landscape image, one portrait video, and one landscape video, as well as HTML5 assets when applicable. With no additional effort on your part, our computers will test alternative asset combinations and show ads that perform the best more frequently.

Your ads will be eligible to show on Google’s various platforms. This includes Google Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on Google Search, our search partners, and a slew of other app ad publishers.

Google Ads also automates targeting and bidding to help you get the most out of each download. You can focus your campaign targeting to locate valuable users based on actions that matter to you, like as in-app conversions.

0:00 – How to Create a Universal App Campaign on Google Ads
0:38 – Google App Campaign Settings
3:22 – How to Create Ads for Universal App Campaigns
5:27 – Setting up Conversion Actions for Universal App Campaigns
6:41 – Outro, please subscribe!

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Google Ads Universal App Campaigns

Universal App Campaigns (UAC) are the only way to run ads dedicated to promoting app installs or app engagement in Google Ads. While most of this campaign type is controlled by Google (targeting and bidding), there are many elements of a Universal App Campaign the advertiser can control. This video will go over one example of an app campaign in Google Ads. You’ll get a full understanding of what this campaign type can do, where your app ads can appear, and how you can evaluate the performance of the Universal App Campaigns to make proper optimization decisions.

0:34 – Choosing the Proper Campaign Objectives
1:11 – Promoting App Preregistration or for Open Testing (Android Only)
2:14 – Choosing Your Mobile App Platform & Choosing Your App
2:35 – Adjusting Universal Mobile App Campaign Settings
3:13 – UAC Bidding Settings & Optimizations
5:01 – Network & Targeting Settings with Universal App Campaigns
6:32 – Creating Ads in UAC Campaigns
7:30 – Image Dimensions in App Campaigns
9:05 – Using Videos in Universal App Campaigns
9:59 – Previewing Possible Ad Combinations Across UAC Placements
11:39 – Reviewing Universal App Campaign Ad Unit Performance
12:55 – Conversion Tracking in Universal App Campaigns

#universalappcampaigns #googleuac #googleappcampaigns #appmarketing

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